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Branding

Branding

Rebranding? Here are 8 Things to Consider

You probably already know that new and existing customers are making snap judgements about your company, virtually every moment of the day. And if your branding doesn’t measure up, they’ll just as quickly move on to your competition. Ask yourself this: is your current brand identity successfully representing your mission...

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Branding

Logo Redesign or Refresh? How to Tell the Difference

As the visual story of your business, a logo captures your brand’s personality, values, and offerings, communicating a wide range of ideas in a single glance. Your logo is easily one of the most important aspects of your branding strategy, topping the list right alongside your brand name. It’s the...

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Branding

Annual Report Design: How to Impress Stakeholders

For many organizations, an annual report is one of their most important pieces of content, responsible for representing their brand and communicating their proudest successes. It goes without saying that for this vital document, the stakes are high. Intended to deliver a comprehensive perspective on all of an organization’s activities...

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Branding

How to Wow Your Guests at Your Conference This Year

Consider the most recent conference that left you feeling inspired and impressed - what exactly was it that made the event stand out? Even if you didn’t realize it at the time, that specific conference had a certain wow factor that distinguished it from the rest, that little something extra...

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Branding

How to Develop a Remarkable Brand Identity

No matter what your organization’s goal is, whether that is growing the organization, creating more awareness, or delivering important messages, the first step in accomplishing any of those goals is to create a unique and memorable brand identity. Brand identity encompasses how your brand looks, feels, and communicates with people....

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5 ways to improve your designs

Don’t let simple design mistakes distract from your message. When you improve your design skills, you clearly communicate to your audience and build a stronger brand.

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