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Insights

Our collection of thoughts and expertise designed to help you build a stronger brand.

Get more from your designs.

Don’t let mediocre design distract from your message. Follow these quick and easy steps to help improve your designs and take your brand to the next level.

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Branding

Rebranding? Here are 8 Things to Consider

You probably already know that new and existing customers are making snap judgements about your company, virtually every moment of the day. And if your branding doesn’t measure up, they’ll just as quickly move on to your competition. Ask yourself this: is your current brand identity successfully representing your mission...

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Branding

Logo Redesign or Refresh? How to Tell the Difference

There are plenty of solid reasons to give your logo a new look; but first, you’ll want to understand the differences between a logo redesign and refresh.

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Marketing

How to Choose the Right Marketing Channels for Your Business

One of the many ways you can tailor your business’s marketing strategy is by choosing your ideal mix of marketing channels. Learn about them here.

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Graphic Design

4 tips to take professional-looking headshots yourself

At Page Design, we see a lot of headshots. Including headshots in your collateral is an excellent way for people to feel a connection with the people in your organization. Sadly, many of the headshots we see are pretty bad.

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Graphic Design

Use the right file format every time

Choosing the right file format up front can be intimidating for just about anyone else but it saves you time and money and helps avoid the question we all like to avoid: Why does this image look so bad?

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Marketing

Do people even read marketing emails?

Every day, the majority of us receive at least a few marketing emails in our inboxes. But does anyone actually read marketing emails?

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Graphic Design

Simple tips for using images in your designs

One of the building blocks of an engaging design is the effective use of images. Not only do images break up the often boredom-inducing walls of text, they also offer the perfect opportunity to connect with your audience in an interesting way.

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Marketing

“How do I get more traffic to my website?”

There isn’t a magic switch we can flip to turn on a flow of traffic to your site. You may hear people say digital marketing is the answer.

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Marketing

Creative Ways to Share Your Company’s Message

At the heart of every marketing strategy is the understanding that clear, straightforward messaging is a cornerstone of successful branding. After all, if your target audience can’t easily interpret what your advertising is trying to say, why even bother? Trimming the fat, cutting out the fluff, getting to the point;...

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Graphic Design

Our Top Tips for Filming Video

Video provides many benefits, most namely versatility: from filming an event to crafting an informational video for online users. Learn about our top tips.

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