Insights
Get more from your designs.
Don’t let mediocre design distract from your message. Follow these quick and easy steps to help improve your designs and take your brand to the next level.
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Branding
Rebranding? Here are 8 Things to Consider
You probably already know that new and existing customers are making snap judgements about your company, virtually every moment of the day. And if your branding doesn’t measure up, they’ll just as quickly move on to your competition. Ask yourself this: is your current brand identity successfully representing your mission...
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Branding
Logo Redesign or Refresh? How to Tell the Difference
As the visual story of your business, a logo captures your brand’s personality, values, and offerings, communicating a wide range of ideas in a single glance. Your logo is easily one of the most important aspects of your branding strategy, topping the list right alongside your brand name. It’s the...
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Marketing
How to Choose the Right Marketing Channels for Your Business
Putting together a marketing strategy can seem like a complicated task – especially because there’s no such thing as a no-fail formula for success. But it’s this same variability that gives you the room to be creative, flexible, and unique, offering a wide range of options for reaching your target...
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Graphic Design
4 tips to take professional-looking headshots yourself
At Page Design, we see a lot of headshots. Including headshots in your collateral is an excellent way for people to feel a connection with the people in your organization. Sadly, many of the headshots we see are pretty bad. Not all bad headshots are created equal, but the worst...
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Graphic Design
Use the right file format every time
From JPEG to GIF and TIFF to EPS, image file formats are a language all their own. It’s one that professional graphic designers are fluent in, but it can be intimidating for just about anyone else. Choosing the right file format up front saves you time and money and helps...
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Marketing
Do people even read marketing emails?
Email marketing can be a very effective way to build an audience. Every day, the majority of us receive at least a few marketing emails in our inboxes. If you are anything like most people, you probably delete the majority of them. But every so often, there is one that...
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Graphic Design
Simple tips for using images in your designs
One of the building blocks of an engaging design is the effective use of images. Not only do images break up the often boredom-inducing walls of text, they also offer the perfect opportunity to connect with your audience in an interesting way. But if you’re new to navigating design, images...
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Marketing
“How do I get more traffic to my website?”
We hear this question often. Unfortunately, there isn’t a magic switch we can flip to turn on a flow of traffic to your site. You may hear people say digital marketing is the answer. What exactly does that mean? On the surface, digital marketing sounds simple: marketing in its digital...
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Marketing
Creative Ways to Share Your Company’s Message
At the heart of every marketing strategy is the understanding that clear, straightforward messaging is a cornerstone of successful branding. After all, if your target audience can’t easily interpret what your advertising is trying to say, why even bother? Trimming the fat, cutting out the fluff, getting to the point;...
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Graphic Design
Our Top Tips for Filming Video
Dynamic, engaging, and versatile, video has become a must-have medium for everything from team training to branding and marketing. Whether you’re trying to connect with your staff, existing customers, or potential new leads, there are few methods more compelling than video. According to Forbes, the average user will spend nearly...
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